(May 21, 2016) ASHLAND, NE
The Strategic Air Command & Aerospace Museum announces its new online storefront with over 300 items to choose from with more items being added daily. The museum launched its new user-friendly website in April 2016. The new website www.SACMuseum.org will host the museum’s online store. The store is open and ready to visit!
“Customers often call the Museum Store from around the country asking if we have any SAC Memorabilia, aircraft specific books or models, or any Museum branded items. They often pay for an item without seeing it,” said JC Colson, store manager. The new online store provides customers that are not able to come directly into the Museum with the best service, it is an easy to use secure platform that allows customers to browse and purchase items in a streamlined way.
The online store will provide additional revenue for the Museum, a non-profit entity that exists from paid admissions, store revenue, and donations from individuals, corporations, and foundations.
The Museum did not budget sales growth in 2016 for its online store. “The launch of the store will take a while for customers to realize. With limited marketing budget dollars we will only be able to market the store launch through media support, email lists, and social media channels,” said Deb Hermann, marketing director. The museum anticipates a 15% increase in 2017 Museum Store sales with the boost coming from online sales.